"Welcome to CHISAM, a creative haven where the boundaries of imagination are challenged, self-discovery and freedom take center stage. CHISAM isn't just a design brand; it's a journey of empowerment, an ode to passion, and a celebration of the unyielding spirit that resides within each of us."
CHISAM is a start-up brand that produces fashion apparel. After defining the brand's corporate identity as an agency, I designed the values of the brand, and in particular, the website design, social media flow, and videos including monthly zodiac celebrations according to the spiritual structure of the brand owner's personal request.
Client: Chi-Sam Web Design & Social Media Design & Motion Graphics/Videography: İlayda Sönmez Yücel
The brand's website serves as a comprehensive sales platform that seamlessly integrates its distinctive style and ethos. Combining fashion apparel with exclusive murals and custom furniture, the site not only offers a diverse range of products but also embodies the artistic vision of the brand owner/artist. Visitors can explore detailed insights into the creator's projects, showcasing a harmonious fusion of creativity and craftsmanship. Whether browsing the latest fashion collections or discovering bespoke artistic creations, the website provides a captivating journey into the multifaceted world of CHISAM. (www.chi-sam.com)
Client: Chi-Sam Web Design & Social Media Design & Motion Graphics/Videography: İlayda Sönmez Yücel
The brand's social media presence has been meticulously crafted to reflect both the brand's values and the artistic vision. Designed to foster a community while staying true to the website's design and corporate identity, special occasions have been selected for celebration. The brand's logo, featuring a lion, takes center stage, while mandalas, a unique element of the brand, have been transformed into kaleidoscope-style videos to emphasize its spiritual aspect.
Zodiac videos are created specifically around significant astrological events such as solar and lunar eclipses and new moons, tailored to each zodiac sign's position. These videos incorporate the colors associated with each sign and are animated to enhance their appeal.
Client: Chi-Sam Web Design & Social Media Design & Motion Graphics/Videography: İlayda Sönmez Yücel
